1Win traces its origins to 2016 when it launched under the name FirstBet, initially targeting the CIS (Commonwealth of Independent States) market. During this early phase, the platform focused exclusively on interactive sports betting, building its core technology infrastructure and establishing key payment partnerships in the region. The early success in CIS markets demonstrated strong demand for a modern, mobile-first betting experience, which laid the groundwork for significant expansion.

Rebranding to 1Win (2018)

In 2018, the company underwent a comprehensive rebranding, emerging as 1Win with a completely overhauled product suite. The new identity reflected a broader mission: to become a global iGaming destination covering sports betting, casino games, live dealer tables, virtual sports, and esports wagering. The rebranding also included obtaining the Curacao eGaming license (8048/JAZ2018-040), establishing MFI Investments Limited as the operating entity, and expanding its payment systems to support dozens of currencies and cryptocurrencies.

Global Growth and Present Day

Since 2018, 1Win has expanded aggressively into emerging markets across Asia, Africa, and Latin America. The platform now serves users in India, Nigeria, Kenya, Brazil, Argentina, Mexico, Bangladesh, Pakistan, and over 100 countries in total. Industry analysts estimate 1Win's current valuation at $300–500 million, with annual turnover approaching $1–2 billion. The company sponsors major football clubs including FC Barcelona, Atletico Madrid, and Valencia, as well as esports organizations G2, Vitality, and NAVI.

• Founded 2016 as FirstBet in CIS markets
• Rebranded to 1Win in 2018
• Obtained Curacao license 8048/JAZ2018-040
• Expanded to 100+ countries by 2023
• Estimated valuation: $300–500 million